These topics are what is typical. What is always individual - set of the topics, and their purpose.

Promotion management

Doctors’ and pharmacists’ surveys

  • Initiations and switching potential / patient flow
  • Potential drivers
  • Potential segmentation vs. promotion ROI
  • Unmet needs in patient communication

Any decision-making targets (depending on a particular disease)

  • Information use / decision models
  • Sources of information / decision impact
  • Decision making mapping / sources of business
  • ROI of channels/methods of promotion
  • Loyalty campaigns’ potential
  • Competitive activities and promotion effectiveness

Back to the list