Topics
These topics are what is typical. What is always individual - set of the topics, and their purpose.
Promotion management
Doctors’ and pharmacists’ surveys
- Initiations and switching potential / patient flow
- Potential drivers
- Potential segmentation vs. promotion ROI
- Unmet needs in patient communication
Any decision-making targets (depending on a particular disease)
- Information use / decision models
- Sources of information / decision impact
- Decision making mapping / sources of business
- ROI of channels/methods of promotion
- Loyalty campaigns’ potential
- Competitive activities and promotion effectiveness