These topics are what is typical. What is always individual - set of the topics, and their purpose.


Doctors’ and pharmacists’ surveys

  • Patient flow to diagnostics to treatment

Patients’ surveys

  • Treatment pathways
  • Compliance landscape
  • Disease awareness and campaign opportunities

Any decision-making targets (depending on a particular disease)

  • Decision making mapping / sources of business
  • Competitive environment – opportunities and barriers
  • Potential segmentation
  • Loyalty segmentation
  • Decision factors segmentation

Expert studies

  • Opportunities seek
  • Non-audited markets: values and market shares estimations
  • Forecasting
  • Competitive advantages of new molecules
  • Funding and purchasing policies

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