Topics
These topics are what is typical. What is always individual - set of the topics, and their purpose.
Business-planning
Doctors’ and pharmacists’ surveys
- Patient flow to diagnostics to treatment
Patients’ surveys
- Treatment pathways
- Compliance landscape
- Disease awareness and campaign opportunities
Any decision-making targets (depending on a particular disease)
- Decision making mapping / sources of business
- Competitive environment – opportunities and barriers
- Potential segmentation
- Loyalty segmentation
- Decision factors segmentation
Expert studies
- Opportunities seek
- Non-audited markets: values and market shares estimations
- Forecasting
- Competitive advantages of new molecules
- Funding and purchasing policies